People.com Takes to the Skies with Gogo

NEW YORK--(BUSINESS WIRE)--People.com, the leading celebrity news site with 12.4 million unique visitors (August comScore), and Gogo, the world's leading provider of inflight connectivity, announce the launch of a trial on all Virgin America flights beginning October 8th. People.com’s up-to-the-minute celebrity news and entertainment content will now be available to air travelers on a complimentary basis via Gogo® Inflight Internet.

The skies have become the latest Wi-Fi hotspot for the past two years since Aircell revolutionized the flight experience for passengers by delivering Wi-Fi access on Virgin America as well as other major commercial airlines. Known for its entertainment platform and stylish service, Virgin America became the first airline to offer in-flight internet on every flight in May of 2009. Through this partnership, Virgin America’s more than 300,000 monthly passengers won’t have to wait until their plane lands to keep up with People.com’s latest breaking news about their favorite celebrities.

“People.com’s wide mix of entertainment news is the perfect escape for air travelers while flying,” said Mark Golin, editor of People.com. “Celebrity news enthusiasts now have yet another opportunity to enjoy and engage with the People brand – either on the ground or at 35,000 feet,” he added.

“Beyond providing inflight internet access, we’re striving to provide relevant, real time, engaging content to our users,” said Dave Bijur, Vice President of Partnerships. “That’s why we are thrilled to provide passengers with People.com’s leading entertainment news content, and we hope to expand the trial in 2011.”

About People.com

People.com is the premier web destination for the latest celebrity news, photos, style, video and more. With up-to-the-minute reporting, People.com’s content is 95 percent original, distinguishing itself from the weekly issue of PEOPLE. At the same time, People.com’s dedicated team of editors, reporters and writers work closely with the magazine’s staff and correspondents across the globe. People.com is continuously recognized for breaking the biggest and most talked about celebrity news stories.

About Aircell

Aircell® is the world's leading provider of inflight connectivity. As winner of an exclusive FCC frequency license in 2006, Aircell has built a revolutionary mobile broadband network for commercial and business aviation. In 2008, the Aircell Network and its inflight portal, Gogo® , revolutionized the commercial airline passenger flight experience by delivering a robust Internet experience at 35,000 feet. In addition, the Aircell Network provides airlines with connectivity to operations and a path to enhanced cabin services such as video, audio, television and more. A similar feature set is available to Business aircraft operators. Aircell has facilities in Broomfield, Colorado, and Itasca, Illinois. Aircell's vision is to give everyone the ability to stay in touch, in flight® . For more information about Aircell, please visit www.aircell.com .

About Gogo

Gogo® , powered by Aircell, turns a commercial airplane into a Wi-Fi hotspot with true inflight Internet access. Passengers with Wi-Fi enabled devices, such as laptops, smartphones and PDAs, can surf the Web, check e-mail, instant message, access a corporate VPN and more. For more information about Gogo, please visit www.gogoinflight.com . You can also follow 'gogoInflight' on Twitter ( www.twitter.com/gogoinflight ) and Facebook (www.facebook.com/gogoinflight).

About Virgin America

Headquartered in California and launched in August 2007, Virgin America offers in-flight internet service on every flight and hosts the largest in-flight entertainment library in the North American skies via the Red™ platform. In addition to a 30-film library including foreign language films and Hollywood blockbusters, Red offers live TV, games, seat-to-seat chat, 3,000 MP3s, Google maps, the world’s first seatback digital Shop platform and more. In three years flying, Virgin America was named “Best Domestic Airline” in the Condé Nast Traveler 2008 and 2009 Readers’ Choice Awards and "Best Domestic Airline" in Travel + Leisure’s 2008, 2009 and 2010 World's Best Awards. For photos and more: www.virginamerica.com .

People.com:
Julie Farin, 212-522-8130
Julie_Farin@peoplemag.com
or
Claudia DiRomualdo, 212-522-3502
claudia_diromualdo@peoplemag.com
or
Sparkpr for Aircell:
Jamie Walker, 415-321-1877
jamie@sparkpr.com